Based in Bozeman, Montana, the Alpen Reel Company lives and breathes the fly fishing lifestyle. They approached me about designing their brand with one thing in mind. The Alpen Reel is the only reel that couples the handcrafted artistry of old with the ground-breaking technology of the future. Their love for fishing and exploration are reinforced throughout the brand and packaging.
This is a reel. Not just any reel. The Alpen Reel. The only reel that couples the handcrafted artistry of old with the ground-breaking technology of the future.
But there’s more to this brand than authentic craftsmanship and tech-laden parts. It has a soul that was breathed into existence by the mountains, skies, and rivers that beg it to lure fish as well as the men of adventure who passionately pursue them. It is the essence of that spirit that is captured within the logo.