BlueCross BlueShield of Tennessee


As Associate Creative Director, I led a creative team of five designers and art directors. We created an iconic campaign to "Ask for Blue" based on the longevity and history of the brand that included advertising, digital ads and microsite.

BlueCare needed a complete overhaul of their website. The project began with a complete audit of the original 150-page website, which was condensed to approximately 90 pages. The user paths for both members and providers have been completely redesigned to offer a better experience and making important topics easy to locate.