Chattanooga’s first all-natural, cold-pressed organic juice bar and plant-based kitchen.


Southern Sqweeze isn’t just a business. It’s a belief in the simple pleasure and wonderful benefits of a vegetarian diet. Of raw foods, plant-based nutrition, and restorative juices straight from nature. A celebration of body, heart, and soul.



The relationship


I’ve worked with Southern Sqweeze from the very beginning, when owners Kelsey and Jody shared their vision for a vegetarian cafe that promised better health and the highest quality foods. We agreed from the outset that the amazingly colorful fruits and vegetables would be the soul of the brand, always framed with clean, black and white design. We collaborated on every aspect of the visual system and brand strategy, including the interior design, packaging, signage, menus, collateral, wall murals, food products, and website.


I have worked with Chris for over 5 years now and it continues to be an outstanding experience. His creativity is unique and it has taken our business to the next level. I really appreciate his attention to detail. We constantly receive comments on who did our branding and how amazing it is. He continues to be an integral part of our business expansion.
— Kelsey Vasilef, Owner, Southern Sqweeze