Rebrand, graphic design, website redesign

 

Acquia provides software, services, and technical support for users of the Drupal enterprise content management platform. In 2018, they embarked on a full brand overhaul, hiring me to guide the design and build-out of their new direction. The work would involve a comprehensive redesign of marketing and sales collateral, everything from email templates and event presentations, to e-books and video marketing content. Next, the Acquia website required improvements to its design, functionality, and user experience in order to serve as the most visible and centralized repository of the new brand.

 

 

The ask

 

I worked directly with Adrianna Shukla to perform a comprehensive audit of the current website. After establishing clear goals and a new direction, I designed wireframes and page designs to work with current and future content. Based on success of the initial website redesign, I worked with Adrianna and her development team to produce new designs for each subsection of the website, ensuring a consistent presentation of the overhauled brand identity and, most importantly, an improved user experience.

The website was designed in Adobe XD, uploaded to Avocode for review, then implemented by the development team.

 
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Originally we had sourced Chris as a designer for our creative team but quickly learned he had web design skills that we desperately needed for our web team.

Since then, he has been doing a phenomenal job helping our web ops team create consistency across sites, innovate and make web designs that really enhance our brand.

He really enhances the output of the web ops team.
— Eric Williamson, Vice President, Brand & Digital Marketing

 
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Chris joining our web team has really made a significant impact for our front end developers and brand.

Chris is a pleasure to work with and always pushes to meet even the shortest of deadlines. He puts a lot of effort and thought into the functionality and design of every component and really strives to create a cohesive brand between our main sites and sub domains.

He’s a valuable team member and we are glad to have him
on board.
— Adrianna Shukla, Senior Web Operations Manager