Plastic Surgery Group


The Plastic Surgery Group approached me to redesign their brand to commemorate their 60th anniversary as well as a new business direction. PSG wanted to position itself like a medical spa, dedicated as much to wellness and emotional health as medical expertise. I redesigned the brand identity, executed a new billboard campaign, and helped position PSG to eventually sell house-brand healthcare products. All brand assets and usage guides were turned over to the in-house marketing team at PSG use as needed.





What we crave is an extra dose of confidence. We want a fix for the flaw that sabotages our self-image. A way to beat back Father Time while capturing our youth as it slips away far too quickly. We want to feel good again, or maybe even for the first time.

One Chattanooga group of surgeons, nurses and staff, use the latest techniques and innovations to improve lives. From cosmetic to reconstructive procedures they provide surgical and non-surgical solutions that surpass their patient’s deepest needs and desires.

They have always loved what they do. They have always loved the patients they’ve helped. And for 60 years, they have been the one and only Plastic Surgery Group.